"Would you...."

The research methods paper will describe a research study, the one below is taken from the May 06 exam. It begins:

A primary school teacher thought that her pupils were able to remember more in the morning than in the afternoon. She asked a group of AS psychology students to investigate this.

This may be followed with some data. Then there is a series of questions. Some of these questions will test your knowledge and understanding, for example:

What is meant by investigator effects? (2 marks)

Some will ask you to apply your knowledge to the study described, for example:

How might investigator effects have influenced this study? (2 marks)

In class we we will look at a lot of studies that you might find on the exam paper in May. The following is a gentle introduction to the research methods paper and introduces you to a particular type of research study: an experiment.

A group of AS students decided to investigate male and female sexual behaviour. They selected a male and female student to go out on campus and ask students of the opposite sex the following questions:

Q1 I've noticed you around the college. I find you very attractive.
Would you go out with me tonight?

Q2 I've noticed you around the college. I find you very attractive.
Would you go to bed with me tonight?

Use your set text to answer the following questions:

1. What is a directional hypothesis? (2 marks)

2. Write a directional hypothesis for this study (2 marks)

3. What is the independent variable in this study? (2 marks)

4. What is the dependent variable in this study? (2 marks)

5. The students used a field experiment to investigate the behaviour they were interested in.

(i) Explain two disadvantages with this type of experiment (2 marks + 2 marks)

(ii) Explain how one of these disadvantages could be overcome (2 marks)

6. (i) What is meant by investigator effects? (2 marks)

(ii) How might have investigator effects influenced this study? (2 marks)

The video clip below was produced by some students. In this video they are monkeying around to a song by the band Touch and Go. This song got to no 3 in the UK charts in 1998 and has been used in ads for Nokia and Carlsberg. Listen to it.

The lyrics are based on the
procedure of an experiment conducted by Russell Clark at Florida State University in 1978 and 1982. The link below will take you to an abstract of this study. Have a look.

Abstract of a study on Gender Differences in Receptivity to Sexual Offers

One final question for you to think about: does this research raise any
ethical issues?

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