Albert Bandura visited the U.K. recently and gave a lecture on social learning theory and how it has been used to produce T.V. shows to influence people's behaviour. Only a few students were able to go. The vid below is pretty similar to the lecture he gave. It's a bit long and detailed but does have some clips from the T.V. shows.

Bandura has also produced a summary of the talk for The Psychologist magazine. It starts on p.41. 

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